Content Page (Internal) — Cruelty Free International Approval Programme

Cruelty Free International Approval Programme

A single, trusted standard covering cosmetics, personal care and household products worldwide.

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About the Leaping Bunny standard

The Leaping Bunny is the gold standard for cruelty free accreditation, recognised by consumers and campaigners around the world. It is the only internationally recognised guarantee that no new animal testing has been used in any phase of product development.

Independently verified fixed cut-off dates for the whole supply chain.
Annual re-accreditation and monitoring of all licensees.
Open, published criteria that any brand can work towards.

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How accreditation works

Brands submit evidence covering every stage of product development, manufacturing and the supply chain. Our team reviews submissions against the published criteria before awarding use of the Leaping Bunny logo.

Working with manufacturers

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"Achieving Leaping Bunny accreditation gave our customers real confidence in our brand, and gave us a clear framework to keep improving."

Brand Director, accredited licensee

1,700+

Accredited brands

40+

Years of Leaping Bunny

100%

Supply chain coverage

Why brands choose accreditation

1

Consumer trust

A recognised logo that shoppers already look for on shelf and online.

2

Clear criteria

Published standards mean no guesswork when preparing an application.

3

Ongoing support

Our team is on hand throughout the application and annual renewal process.

What accreditation means

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Applying for accreditation

A short overview of what happens on either side of your application, from initial preparation through to our review.

Before you apply

Review the eligibility guidance and gather details of your product manufacturers and supply chain before starting your enquiry.

After you apply

Our team will review your submission and may request further evidence before your application progresses to the next stage.

If you're unsure which stage applies to you, or have questions about timelines, contact our team for guidance.

Frequently asked questions

Timelines vary depending on the complexity of your supply chain, but most applicants complete the process within a few months of submitting full evidence.

Yes, accredited brands are monitored and re-confirm their status annually to remain listed.

Yes, related brands can be included as part of an agreed roadmap submission — see the Schedule 1 form for details.

Guidance documents

Eligibility Guidance

Criteria and evidence needed before you apply.

View document

Brand Style Guide

How to use the Leaping Bunny logo once accredited.